OakNoir is a natural men’s skincare range that focuses on environmental sustainability and organic ingredients. For this project we enjoyed being able to assist with all aspects of the brand. By creating the full brand suite, web design, product labelling, assisting with brand naming and photography, plus a few short promo videos to describe the products.
To reflect the natural theme of the brand we chose a mountain range element. For the logo, we took a typographic approach that uses a simple mountain shape as the ‘A’ and a filled ‘O’ that draws from the meaning of ‘Noir’ a French word for black. ‘Noir’ reflects the use of activated charcoal, a detoxifying ingredient, highlighted in some of the products along with the use of French inspired scent layering methods in the range. The use of black and white is an important element in the brand style.